I am Barbara Cardilli, based in the United Arab Emirates, and I began my career shaping landmark luxury experiences, including the launch of Giorgio Armani at the Burj Khalifa. For over a decade, I served as a commercial strategist at the Formula 1 Abu Dhabi Grand Prix, leading global races, negotiating with luxury brands, motorsport organizers, and government entities.

As a member of the FIA Women in Motorsport Mentorship Program, I mentor women across more than 40 countries in leadership, management, marketing, engineering, and racing, helping shape the next generation of global motorsport leaders.